My favourite Scandi-style bloggers


Have you ever looked at someone and thought, ‘Wow, they look amazing, but I’m not really sure why….?’

They’re wearing old jeans and a t-shirt, slightly scruffy boots and chunky jumper. It’s almost exactly the same outfit I wear everyday. But why does theirs look so much better?

If you’ve ever been to Scandinavia you will have undoubtedly encountered this conundrum. It’s called the Scandi-style effect. They’re just all so damn stylish and this was basically what I was saying all weekend in Gothenburg.

Scandi style is relaxed and understated. It’s that ‘I woke up like this’ look which actually takes hours to perfect.

Another thing I’ve noticed about Scandinavians is this healthy glow they radiate. They’re not all tall and blonde (although a crazy amount are!) but they’re all lean, healthy and sporty looking.

This Scandi-style phenomenon seems to be a lifestyle. It’s healthy, active, easy-going and it isn’t taking itself too seriously.

Here are some of my favourite Scandinavian style bloggers…

Caroline’s Mode

This is mainly a series of streetstyle photos from Stockholm’s uber stylish locals.

Scandinavian bloggers

Lisa Place

I’m currently loving the posts from Morocco. Travel + fashion + fitness inspiration is a winner in my eyes. There are a few different bloggers/models part of this I’m Next group so it’s worth checking out a few.

Scandi fashion blogs to follow


It’s all about the details.

Scandi fashion and style

Angelica Strom

Food styling at its finest.

Scandinavian design blogs

Angelica Blick

I want her hair. And every single item in her wardrobe.

Scandi fashion blogs

Ulrikke Lund

This is almost all in Swedish but, let’s be honest, no one reads the words on a fashion blog. I love this girl’s ability to be a chameleon. She looks like a different person in each post.

Scandinavian fashion blogs

Bonjour Vintage

Vintage design and pretty things. What’s not to love?

Screen Shot 2014-12-10 at 13.23.18


Go straight to the travel section and you will not be disappointed. Apparently this is the biggest blog in Sweden!

Scandi style blogs

Isabelle Pedersen

Pretty pictures and Isabelle doesn’t seem to take herself as seriously as the other bloggers. Expect lots of smiles and colour.

Scandi style blogs to follow

Do you have any more Scandi style bloggers to add to the list?

 Come back tomorrow for a shopping and design tour in Gothenburg.

  1. Emma @ LWL 7 years ago

    Haha, yes, I have. I definitely know the feeling. I noticed that when I visited Stockholm earlier this year. Thanks for the blog links I’ll check them out 🙂

  2. Obsessed with Scandinavian style.

    • TheTravelHack 7 years ago

      Me too, totally obsessed. I’m even a bit obsessed with Ikea!

  3. I am obsessed with Scandinavian fashion blogs! I pretend that I’m reading them to practice my Norwegian, but that’s a total lie – especially considering how many of the ones I now follow aren’t even in Norwegian. Angelica Blick and Ulrikke Lund are two of my favorites (Ulrikke Lund actually writes in Norwegian, not Swedish).

    • TheTravelHack 7 years ago

      Thanks Silvia, I don’t speak either (shame on me!) so that’s good to know.

  4. V 7 years ago

    You are so right! There is something in the water over there, I swear. They are all gorgeous and stylish. I love perusing the Scandi blogs.

    Kenza has always been a fav of mine.


    • TheTravelHack 7 years ago

      Kenza was a recent discovery for me and I’m loving her blog!

  5. Ooh these blogs look very addictive! Thanks for sharing. I’ve never thought to check out Scandanavian bloggers before, they look so cool 🙂

    • TheTravelHack 7 years ago

      They’re SO cool. And I was the same. I didn’t see the point in looking at a blog in a different language but with the help of Google Chrome translate it’s fine.

  6. Sarah 7 years ago

    Can’t say I’ve had this experience since I’ve never been to Scandinavia, but I know the feeling of someone pulling-it-off just right! Frustrating and inspiring all at once. Thanks for the new leads and inspiration, and happy New Years!

  7. Alexia 7 years ago

    Great piece, and beautiful blog! There is a definitive sense of style all over Scandinavia – the population here is very style conscious indeed.

    I’m going to Stockholm next week – my hometown actually – and I haven’t been for a long time. It’s freezing at the moment – what to wear? Haha, guess I’ll have to dig up some old fur and moon boots – I also have a trip up north closer to the weekend, and you can rest assured the temperature there would challenge any stylish blogger… I’ll do my best! You can see the results, and more travels on my blog if you like 🙂

    Xx Alexia

  8. sara 5 years ago

    Thanks for the clues! I´m a fan of the scandinavian style, so I´ll research…

  9. […] you saw yesterday’s post about Scandi style bloggers you will have seen I’m slightly obsessed with the laidback Scandinavian fashion. I was more than […]

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