How to find your travel blogging niche


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‘Niche’. Urgh, it’s a horrible word. But it’s a word I’ve been saying A LOT recently. I’ve been speaking at a few blogger events and conferences and the word ‘niche’ keeps coming up. Why? Because having a niche when blogging is SO important!

After I spoke at the Blog at the Beach event (you can read about my talk here) I had a few people email me and ask how they can define their niche. Having a niche is something lots of bloggers struggle with – myself included! We have lots of interests so want to blog about everything we love and don’t want to be put in a certain type of blogger box. But as the old saying goes, ‘When you stand for everything, you stand for nothing’, and this really applies to blogging.

Lots of travel bloggers want to be ‘travel and lifestyle bloggers’ but the term lifestyle is so broad that it can be applied to virtually anything. Take my dad, for example. If my dad were to write a lifestyle blog it would be about cars and building and gardening because they’re his lifestyle interests. Mine would currently be about fitness and parenting. My best friend’s would be about fashion and beauty and baking. Everyone’s idea of ‘lifestyle’ is different so try to avoid calling yourself a lifestyle blogger.

What is a niche?

Let’s start at the beginning here…

A niche is basically the topic your blog is about. We tend to think of niches to be things like:

  • Travel
  • Sport
  • Fitness
  • Parenting
  • Crafting
  • Cooking

But they can also be broader topics like luxury you could blog about everything from luxury meals to shopping to holidays to cars.

Here at The Travel Hack we focus on ‘affordable luxury travel’ and aim to provide tips to help people have luxurious travel experiences on small budgets.

How to find your travel blogging niche

Mollie’s niche is adventure travel and living life to the fullest (and looking rather fabulous while she does so!)

So why is having a blogging niche so important?

Having a niche as a blogger is important because it allows you to become an expert in a particular topic. When you’re an expert, people will come to you for one specific thing and you’ll quickly become well known.

If you blog about 5-6 topics, you can become an expert but it’s going to take you a lot, lot longer. You’ll also find that readers may read 1 or 2 of your posts each month but when you have a specific niche they’re much more likely reading everything.

If you want to grow your blog then it’s important to remember that Google loves a niche. If you regularly blog about the same topic then Google will pick up on it and realise your whole site is about a specific thing.

But what if my readers get bored of me blogging about one topic?

They won’t! If you’re passionate about your niche then you’ll be able to make it interesting and you’re going to attract likeminded people who are equally as passionate. When you initially focus your niche on one thing you may lose a few followers but in the long run you’ll attract a larger and more loyal following.

How do I choose my niche?

Before we go any further I want to point out that you shouldn’t just be into your niche, you should be obsessed by it. You should eat, sleep, breathe, drink and dream your niche. You should be able to talk about it all day, everyday. I’m a firm believer that passion and enthusiasm that border on obsession are the key characteristics of successful blogger!

Unfortunately, ‘travel blogging’ is a saturated niche so if you want to make it, you need to target your niche even further to a more specific area of travel. Think about combining two niches such as:

  • Travel + fashion
  • Travel + cooking
  • Travel + children
  • Travel + reviewing boutique hotels
  • Travel + fitness
  • Travel + spas
  • Travel + festivals

I could go on and on but I think you get my point. Travel should be your main passion but think about your secondary passion.

Don’t pick a niche hoping for freebies

Your niche should also be something that fits your lifestyle and your personality. I’ve seen travel bloggers try to focus on luxury travel because – let’s be honest, who wouldn’t want lots of free stays at 5* hotels – but these bloggers would never in a million years pay £500 a night for a luxe hotel so they really shouldn’t be blogging about something they wouldn’t ordinarily pay for.

Beauty bloggers are known for getting freebies but the best beauty bloggers out there are the ones who are obsessed with beauty products and would have bought 100 types of mascara anyway!


Claire’s niche is weekend travel adventures

Don’t choose a niche based on profitability

It’s true that if you have a targeted niche you’re more likely to make a profit from your blog. This is because you’ll be attracted a very specific kind of person that you can sell a very specific kind of product to. For example, if you blogged about body building you’d find it pretty easy to sell protein powder to your audience.

BUT, if you don’t love your niche with every single cell in your body then your blog won’t grow and you’ll never have a big enough audience to make a profit anyway. So stick to what you love and think about profitability afterwards.

If you’re still struggling to find your niche, here are some things to do that might help.

  • How would you describe your blog in 3 words?
  • What do you want to be known for?
  • What would you like to be an expert in?
  • What are you 3 favourite blogs? What is their niche?
  • Which posts do you enjoy writing the most? Forget about which posts are popular at the moment
  • Sit down and write out 100 potential blog post titles – can you find any common theme in them? (This might sound difficult but once you get going it’s actually pretty easy as one idea sparks another)
  • Which blog posts have you written that you’re most proud of?
  • Do you have a strong and loyal following? If you do, ask them which types of blogs they want to see more of?
  • Ask a friend or fellow blogger to describe your niche. You never know, you might already have one but you just haven’t realised it yet.
  • If you’re still struggling, spend one month focusing on one topic at a time. Then after 6 months trying out different topics, you’ll probably know which one you like the most.

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How to find your travel blogging niche

Whatever you do, blog about what you love. This will shine through on your blog and, whatever happens, you’re going to love blogging and that’s what matters most.

Find more blogging tips here:

  1. Really enjoyed this post. I’m new to the travel blogging scene and I’m not sure what category I fit into yet but I’m just enjoying writing about things I love and seeing where things take me :-).

    Danielle |


  2. Rachel Kershaw 6 years ago

    Some really great advice here! When I started Life in Geordieland I wondered if my ‘niche’ was a bit too focused and worried about how I would keep my readers coming back for more but three years on I’m so glad I’ve kept it focussed. There’s never a shortage of things to write about in north east England and people know what to expect from my blog.

    • Monica 6 years ago

      I always think of Life in Geordieland as such a good example of a good niche. If anyone ever asks for a blog about the north east I know exactly where to send them! Loads of travel bloggers don’t like blogging about the town they live in but you’re the expert!

  3. Ina 6 years ago

    Really enjoyed this blog. I am currently working on a blog to go with my business web & it will be Fitness & Travel. So it’s good hearing that you need to focus on a niche. Saves me from troubles. Thank you & really love your blogs. They are fresh & informative. Xxx

  4. MissLilly 6 years ago

    This is a seriously good post!!! The world of blogs is quite crowded and there are blogs dedicated to very niche things, so find your own space is harder than never, but still possible. Dedication is also key 🙂

    • Monica 6 years ago

      Yes! Dedication plus a passion for your niche and you’re on to a winner!

  5. Amanda Kendle 6 years ago

    Great post Monica! If only I had read it 10 years ago 😉
    My method of figuring out my niche was blogging for about seven years first, then looking at who my main readers were and what they liked, and voila, I figured out my niche! Not a very efficient method!!

    • TheTravelHack 6 years ago

      Haha, I pretty much did the same too! I was blindly blogging for years before I realised people liked a certain type of post.

  6. Elen 6 years ago

    This is great advice. My issue is that I know what I want my niche to be (South Asia) but at the moment I’m based in North America and can’t get to South Asia as regularly as I’d like. So, if I was just to restrict myself to South Asia and nothing else, at the moment I wouldn’t be writing very consistently. So, I’m keeping my niche a bit broader at the moment and writing about other destinations, too, so that I always have content. I don’t know if this is going to be worthwhile in the long-run or not

  7. Rob 6 years ago

    As usual Monica, brilliant advice. I think this is one of the reasons most new bloggers quit, they try to be a generalist amongst the other gazillions of generalists and fail. Finding your niche or speciality is the most important thing, I love your 6 month tip for finding it. As you know, our niche found us, so in an odd kind of way we were lucky, but I read a post recently about Backyard Blogging and that’s exactly the route we’d take to succeed. Once again, thank you for sharing your insight and experience, it’s very much appreciated.

  8. Jess Friend 6 years ago

    It took me ages to settle on a proper niche which really reflected my personality and lifestyle and I think I only really found it after I’d been blogging for a few months. I love doing touristy things, when I can in far flung places, but most of the time I’m based at home in the Cotswolds. So that’s my niche – weekend touristy trips in the Cotswolds. Now that I’ve found this I definitely found I’m gaining more engagement and readers one at a time!

  9. Katy 6 years ago

    Great post! A good niche does help improve your ‘expert’ level as long as you keep it fresh and enjoy blogging in that area! I’m hoping to make mine more about travel + relationships which is my passion!

  10. […] wrote a whole blog about the importance of a niche and how to find your niche so check that […]

  11. Ashley 6 years ago

    This is great! I’d love to see you go into detail later about writing from a personal standpoint. I mean, I guess every blogger is writing from their experience, but I’m curious what kind of tips you would have on making YOUR story stand out to an audience. I have a blog that comes from a philosophical/New Age/personal growth aspect, and I feel like I need to find ways to make myself and my writing stand out a little more. I’d love to hear your advice from bloggers coming from this kind of angle.

    Thanks for all the great tips! 🙂

  12. Carla 6 years ago

    I loved your post. I so want to be a writer. NO EXPERIENCE WHATSOEVER!!! Where do we find out about these blogger meetings.

    More importantly. Leaving for London for Thanksgiving. OMG the prices. Booked trip Through PointsPros for our flight there. Waiting on Lufthansa First Class Space Back.

    So. Hotels, Where do we stay. We were booked in Leiceister (sp) at the W. meeting a friend there from England who said stay there. OMG the price. But she’s coming to stay with us and there are 3 of us. No space at the W. So now at the Crown Plaza The City. Still crazy priced even with Points. Any suggestions?

    Also We are leaving out of Frankfurt on the 30th or 1st of December. Do we fly to Paris or somewhere like that or Just take a train to other places in GB. Where is a must see. That we can end up at and just fly out of another airport on BA. HELP. Please.

    • TheTravelHack 6 years ago

      I think Twitter is the best place to find blogger meetings. Once you’re following a few bloggers in your area you’ll become part of the loop.

      Yes, London is SO expensive. The best alternative is staying in a hostel. Generator is really nice – You could try Airbnb or stay further out of the city for cheaper prices. It’s a shame the W is full because it’s really nice.

      I’d fly from Frankfurt to Paris. You could take the train but it’ll take a LONG time and it will be fairly expensive anyway. Check out Ryanair for cheap flights. If you’re travelling from Paris to the UK, I’d take the Eurostar as it’ll take you into the centre of London.

  13. Joyce Belfort 6 years ago

    Thank you for the useful tips. I will write down my potential 100 titles and see what’s up my ally. Thanks!

  14. Prateek Goel 5 years ago

    Really enjoyed your post. I’m new to this world of travel blogging and I’m not sure of what niche I fit into. My blog is just a month old and I’m just enjoying writing about things I love to do. So should I wait for few months to search my niche!

    I am from India and love traveling. But never thought of any particular niche. I just love traveling. I had traveled to beaches, snow capped mountains, architecturally sound place. Please help me with this.

    Thank you!

  15. Julie & Steve 5 years ago

    Hi – I just wanted to say thanks so much for this blog post. We had really been struggling to nail our niche. This article, and your questions in particular, really helped us to get on track. So, thank you!

    Now we just need to make it happen.

    Julie & Steve

    • TheTravelHack 5 years ago

      Thanks for your comment and I’m so pleased it has helped 🙂

  16. This is really very helpful for us (beginners), I am searching for some topics on which I can write and readers will have some interest in it.

  17. Becca Talbot 4 years ago

    Love this post Monica! Some great tips and pointers here for anyone who’s thinking of starting a travel blog. When I chose to start mine, I wanted it to be different from most of the others out there that are all like “10 things you must do in XYZ” and “7 things to eat when you visit ABC”, so my posts are more about my experiences, my feelings about my experiences, and little moments in my life. I hope that when I am older I will be able to look back at my blog and read my posts and remember all the fun I had travelling the world when I was younger. I totally agree with you with the whole “blogging for profit” thing, that’s not what my site is about at all.

  18. Katy 3 years ago

    Thank you so much for the information! I’m currently using your list as a writing exercise right to help me narrow my niche on my own blog.

  19. Monti 2 years ago

    I wanted to start travel blogging in 2020. But due to this pandemic I couldn’t and now realising it’s long time affect I am doubt. Should I think of starting travel blogging as it will take me so long cause I don’t even have started traveling. Should I change my niche ?

    • TheTravelHack 2 years ago

      It really depends if you have older trips you’ve taken in the past that you could write about now? If you’ve got something to write about then I’d suggest going for it! When things start to open up again, you can always write about your home town or local cities and gradually cover more destinations as the world opens up again.

  20. Melanie 7 months ago

    Thank you Monica for posting simply the BEST blog post on niche EVER– I’ve been really struggling with narrowing my topics for my new blog and podcast for a year now! I’m someone who loves to have everyone at the table so to speak so getting my focus down with sub-topics has been a real struggle. Taking “Lake Ontario” + creating 3-4 sub-niches has been so helpful today!

    I don’t add a lot of folks to my inbox for post updates but I’m really happy add you to my inbox!
    Cheers to you and again many thanks!

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